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How to use storytelling in your social media content

Alright, social media savants and storytelling enthusiasts, gather ’round! We’re about to embark on a journey through the magical world of storytelling in social media. It’s gonna be more exciting than finding out your crush likes your 3-year-old Instagram post at 2 AM!

But first, let me spin you a yarn from the social media trenches. Picture this: It’s 2017, and I’m managing social media for a client who sells… wait for it… artisanal, hand-crafted toothpicks. (Yes, that’s a thing. No, I don’t know why people need fancy wooden sticks to pick their teeth, but here we are.) We were posting product photos and specs like there was no tomorrow. Engagement rates? Lower than my motivation to go to the gym in January.

August 15, 2024Business Advice, MarketingBy Slinky Life

Are You Gripped By these 3 Adwords E commerce Mistakes?

To drive quality traffic to your e-commerce website, apart from Search Engine Optimisation (SEO), AdWords is one of the most successful techniques. That said, if scantily handled, it can lead to immense capital wastage. Check out the 7 AdWords mistakes which when corrected can unleash the complete prospective of AdWords and attain the utmost possible ROI.

Continuing to Run Ads of Out-of-Stock Items: An instance of putting your investment to flames with zero return is when you keep running ads of out-of-stock products on your online shopping portal. It is a sure sign that you are facing trouble keeping record of your outsized inventory. Utilize the neat ways available to keep track of all the products as to what is in stock and what has been sold out.

December 22, 2022Business, MarketingBy Slinky Life

Online Business Strategy

A well-rounded online marketing strategy will give you the competitive edge you need. Your digital marketing strategy is just as important as any of your other core business processes because most of your customers are online, and that’s where you need to be to advertise your products and services.

How does your business intend to maximize online tools and platforms for its marketing and customer relationship goals? That’s what your online marketing strategy contains: a thorough step-by-step plan of everything that needs to be achieved in terms of goals. These can be long-term or short-term, or both. It is an all-encompassing plan that details the water resources you require to take specific steps and achieve specific goals that are integral to business success.

Business success is a broad term because to each business, success can mean different things. For some, gaining simple large scale numbers in terms of sales over the short term is the primary goal. For others, a more long-term approach to authority building and relationship management might be considered the goal, which will ultimately deliver more consistent long-term brand growth, and possibly expansion over different geographical areas.

February 15, 2021Business Advice, MarketingBy Slinky Life

Spin Money By Building Data Management Plan The Right Way

Has figuring out the right data management strategy for Big Data been a tough call? Not anymore! This write-up takes a dig at how small and large scale companies can build effective, refined and flawless data management plans.

1. Silos: The Well-Known Issue

Problem: The major intension behind Silos was to assist workers to remain completely focused at their individual responsibilities. Silos didn’t work out as it wasted ample capital by splitting workers and thereby obstructing productivity. Those set of people (Eg: Marketing & sales) who should have been working together where separated which in turn curbed the business advancement.

Solution: Building a joint centre can work out in this matter. Progressive thinking businesses can create a shared centre where each and every group can feed in and take out significant information from the Big data.

April 19, 2013Business, MarketingBy Slinky Life