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CMS for Small Businesses: How to Choose One?

You may know this, but every business be it small or large cannot survive with a static type of website. If a small business wants to remain competitive then they will have to keep on updating their particular website, blog often along with other marketing techniques. Whether you are doing the job yourself or consulting an experienced digital agency, it is no use wasting your precious time plus money on a useless static type of website.

This is why many small businesses nowadays form websites that has a useful content management system or CMS. Picking out a good CMS platform may actually be rather tough due to the fact that a lot of open source plus commercial options tend to be present nowadays. This articles aims to aid you in knowing how to pick the best one for your particular small business.

April 30, 2016Business, Getting OnlineBy Slinky Life

How To Create The Perfect Landing Page

A great landing page can drastically change the results you see from your website. This is an area that you can’t afford to just throw together: it is your first impression. People tend to decide whether they want to continue browsing your site with just a glance at your landing page. These four tips will guide you in the right direction, and help retain your visitors.

1) The right amount of copy: Information overload can be a serious issue for your landing page. Too much copy and your visitors may go running for the hills, straight into the arms of your competitors. One way to make sure your copy is as concise as can be is to thoroughly consider your audience, and have different pages that explain the benefits of your service(s) or product(s) catered to each. For example, if your product was an at-home t-shirt logo maker, it would be difficult to appeal to universities, businesses, individuals, and event organizers all at once. Keep the message as personal as possible. Also keep in mind that paragraphs of text don’t tend to convert very well, as visitors tend to scan and move on.

Consider adding “lightboxes” to your website. These are the windows that open up on your landing page and dim the background text. These pop-up windows only appear when the visitor prompts them to, and gives them more information on a particular topic. This keeps the page clean and concise and allows the visitor to only see the extra information they want to see.

October 11, 2012Getting OnlineBy Slinky Life

How To Get Subscribers In 5 Easy Steps

Getting email subscribers for your mailing list can provide a huge boost to your business. The costs for running a blog can add up when you factor in advertising, hosting, image purchasing, graphics, SEO experts, writer’s fees, and other miscellaneous purchases. If you aren’t doing your best to maximize your return on investment, running a blog or website can become more costly than beneficial. For many websites that sell products and services, the subscriber list is crucial.

Here are a few tips on getting more subscribers:

1) Sell your email list. Simply putting a form on your website that allows visitors to sign up will not do the trick—especially when you’re looking for long term results. Your landing page should discuss the benefits of becoming a subscriber and the value you offer. Use social media and guest posts to further propel this.

2) Offer free thing. Offering your site visitors incentives to subscribe works very well for your email list. This can include a free e-book or course that offers insightful information and will keep the subscriber coming back. A service like Aweber hosts your email list and sends out free materials upon subscribing.

3) Advertise. To get your name out there, it could be very useful to advertise via Google and social media platforms with strong advertising models, like Facebook. Set your budget and only pay what you can afford to advertise. With so many different options for placing advertisements, there’s no reason not to give it a try.

February 9, 2012Getting OnlineBy Slinky Life